- Comparative analysis
- UX Design
- UI Design
- Prototyping
- Project Lead
Magnetique is a startup digital shopping service that allows users to find high end products they see in a fashion magazine, and determine exactly which stores carry that product. The service needed to work across multiple platforms in order to allow users access from any device. The UX and UI needed to be intuitive and clean while still robust enough to visualize the complex web of data brought together by Magnetique from magazines, retailers and brands.
User Profile Documentation, Storyboarding and Wireframing developed a UX strategy that would work differently across various platforms while retaining a consistency that would be critical to the success of the project.
Utilizing the camera functionality of their phone, users are able to capture an editorial page from the latest InStyle Magazine and learn more about the products on that magazine’s page, from price to localized availability information.
. . . . .
