Rapaport

I worked with Rapaport to film and edit a short commercial about their company’s auction services. The video needed to be fast paced and communicate material with text so that it could be easily translated and broadcast in countries around the world. Viewer Profiles were created to determine the intended audience and what forms of communication would be most effective. I simultaneously worked with the client to sketch and eventually storyboard the shots and sequences to solidify a specific strategy.