- UX Design
- UI Design
- Competitive analysis
- User Research
- Concept Development
- Motion Design
VOT is an iPad application designed and built for a global pharmaceutical company which helps sales representatives deliver various localized messages during calls and presentations. By combining vast data sources this tool helps model and calculate savings for specific sets of patients in various scenarios.
A thorough Business analysis determined the critical data that needed to be communicated and user profiles guided an interaction design built to accommodate the needs of two different types of end users simultaneously; the sales reps that would be using the app and their audience to whom they would present.
One of many important discoverys was that sales reps would be strapping the iPad to their right hand when presenting face to face with someone. Due to this, the app was designed so that the presenter could access all of the navigational elements easily without reaching across the screen during the presentation.
Early on, I created prototypes using After Effects to help the client visualize the range of visual concepts we created for them.
. . . . .
